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Search Engine Marketing is the art of driving more and better qualified traffic to Advertisers bid on keywords that users of services such as Google and Bing.
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Looking for the total marketing package? The result of this calculation is known as ad rank. First, you need to identify keywords that are relevant to your business and that prospective customers are likely to use when searching for your products and services. AdWords and Bing Ads accounts should be structured in the following way for optimal results:. The WordStream AdWords Performance Grader is absolutely free, so get your grade today and start making immediate improvements to your search engine marketing campaigns. Sounds like inbound marketing may be for you! Search Engine Optimisation SEO.